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To debut dispensing closure with post-consumer recycled content.
October 2, 2017
By: Melissa Meisel
As a longtime pioneer of utilizing post-consumer recycled (PCR) content in packaging, Aveda has reached a milestone in sustainable packaging as it introduces a polypropylene dispensing tube closure with PCR content. It will make its debut in early 2018, phasing in as a new package for Enlightener Creme Booster, part of Aveda’s hair color category. After two years of trials and testing, the Enlightener Creme Booster tube will utilize a dispensing closure with 25% PCR content. After a successfu...
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